Many people live their entire lives without realizing what their primary purposes is. The ability to concentrate on a particular goal provides direction and guidance. It can be difficult to determine what the right path is to when making life decisions. It is rare that a very young person displays this quality. However, Don Ressler understood his place in the world very early in life. Don Ressler became a teenage CEO and began a business career that has spanned decades with international connections.
Don Ressler launched his first start up business as a teenager. It was known as FitnessHeaven.com. He sold the company to Intermix Media at the age of 19 and became a highly-ranked executive within the company. Intermix had a young COO named Adam Goldenberg. Goldenberg and Ressler quickly became friends. After a few years at the organization the two young businessmen realized that the large media conglomerate was not going to invest in there ideas. Both men had experienced great success with online marketing and wanted to create a new business concept in a different industry.
Ressler and Goldenberg eventually left Intermix to form their own business enterprise. They held brainstorming sessions with other business executives in order to study trends and formulate an effective business model. JustFab became the first business venture that Don Ressler and Goldenberg would launch together. JustFab introduced a new concept to the online retail business. It is a fashion line that allows customers to browse a website for items at discounted prices. All merchandise is available to freelance shoppers. However, a membership is required to purchase merchandise at the discounted prices. The monthly membership is designed to develop brand loyalty and encourage consumers to remain familiar with the latest options in the fashion line. The website also customizes a fashion profile that makes purchase suggestions based on a buyers selection trends.
Fabletics is a spin-off JustFab. It specializes in athletic wear for women. Goldenberg and Don Ressler teamed with actress and model Kate Hudson to develop the concept. Kate Hudson is the face of the brand. The company grew to be worth 250 million dollars within its first three years of operation. It ships merchandise internationally to areas such as Canada and Europe. There are also several retail store locations being opened around the country. The retail stores are intended to give Fabletics and JustFab members the opportunity to participate in an in-store shopping experience.