How Lori Senecal Left A Mark At One of the Industry’s Best Advertising Firms

They say that all good things must come to an end. That saying certainly rings true for the large advertising agency CP+B that will be saying goodbye to one of the most impactful players on its team, its current Global CEO Lori Senecal. Senecal has spent just two years at CP+B but has managed to make a big impact on the company’s business and is certain to leave shoes that will likely be hard for her successor to fill. According to Ad Weekly Lori Senecal will retiring towards the close of 2017. In the two years that she has spent at the company, CP+B reached important milestones and collected high profile industry awards for its work in advertising.

During her tenure there CP+B was named a Creativity Innovator of the Year by Advertising Age Magazine. The company also won big at a prestigious global film festival. The company was recognized for its work at the Cannes Lions Festival France where it took home the Titanium Grand Prix award for the work that it did on a campaign for the American pizza company Dominos. The Titanium Grand Prix award is bestowed upon nominees that are believed to be using innovation to revolutionize the way business is done. More details can be found on Inspirery.

Lori’s role at CP+B was a distinct and vital one. As the company’s international Chief Executive Officer she was responsible for the oversight of all of the company’s overseas branches. Lori provided leadership and guidance for the company’s global business. Her role required her to have a strong understanding of the advertising industry in various international markets and how CP+B could develop a distinctive expertise within each of these international marketplaces. The offices that Senecal was responsible for overseeing during her time with the firm include CP+B’s offices in London, England and offices in Beijing, China, Hong Kong, Scandinavia and Brazil. These global presences have allowed CP+B to develop a strong presence in strategically important markets in Latin America and East Asia. Through Lori’s guidance the company was able to successfully translate its unconventional approach to advertising to the needs of brands in a diverse range of marketplaces.

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