JHSF and José Auriemo Neto Creating Greatness in Brazil


Brazil has become a hotbed for those seeking high-end real estate; JHSF Participações is a prominent real estate holding company capitalizing on recurring income derived from airports, hotels, and other projects that create an influx of passive income. Founded in 1972 and based in Sao Paulo, JHSF is recognized as a pioneer in the Brazil real estate industry and is comprised of four distinct subsections which include: executive airports, incorporation, malls, and Fasano Hotels.


Initially, JHSF was a privately held company, however, in 2007 the company went public, launching a successful IPO in 2007. JHSF would then soon go on to receive recognition from equally successful businesses, and as a result, the retail branch of JHSF was able to forge partnerships with some of the most enterprising fashion brands like Hermes, Pucci, and Jimmy Choo. The successful partnership bolstered the company’s portfolio and demonstrated their commitment to business diversification.


Once at the helm of JHSF is businessman José Auriemo Neto, he held the distinct title of chairman and chief executive officer of this Brazilian conglomerate from 2006 to 2014. José Auriemo Neto is a Fundação Armando Álvares Penteado University alumnus who joined JHSF in 1993; in 1997 he played an integral role in company’s foray into the parking management industry with the creation of Parkbem, which sparked the beginning of the company’s recurrent income based businesses. Building on his success with Parkbem, Jose turned his focus towards shopping center management in 1998, when he helped launch Shopping Santa Cruz. Although José Auriemo Neto no longer occupies the role of chairman and chief executive officer of JHSF, he still serves as Executive Chairman and Director of JHSF and continues to have a tremendous influence on the company’s success.