The Golden Touch of Desiree Perez

In 2008, celebrated Hip Hop star and business mogul Jay Z signed a ten year deal with Live Nation worth 150 million dollars. As a decade ends and the deal comes to close, Jay Z is looking to leverage on the success of this deal to attract other industry bigwigs to seek a stake in his company, Roc Nation. As the 360 Deal, as it was dubbed, comes to an end, the buy-sell clause will be triggered, meaning that either of the two parties can either sell their stakes or buy the other out of the company.

With reports that Live Nation is not keen on continuing the recording deal with Roc Nation, Jay Z has been looking to other industry players to invest in his company. Together with Roc Nation top executive Desiree Perez, Jay Z is said to have held a meeting with Universal’s chairman and CEO Sir Lucian Grainge about a possible deal. Speculations on whether the meeting could lead to a new deal for Jay and his company has been fueled especially by the fact that Universal Music Group already has a distribution deal with Roc Nation.

Desiree Perez has been an instrumental player in the success of not only Jay Z and the Roc Nation brand, but also for many other Roc Nation artists. She is the silent force behind the growth and success of such industry greats as Rihanna and Beyonce among many others. Ms. Perez is the chief operating officer for Roc Nation, a position which she has held since 2009.

Desiree Perez’s influence in the Roc Nation brand has been instrumental in leading the label’s stars to monumental success. She was the brain and force behind the highly successful Rihanna Samsung deal as well as the Beyonce Formation Stadium. With her brains, skills, and experience, Roc Nation is, without a doubt, in safe hands.

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