Doe Deere is the current CEO and the founder of beauty-oriented Lime Crime Cosmetics Company. Doe Deere mission is to prove that makeup does more than just conceal imperfections. In other words, wearing makeup is a form of expression and freedom. In 2008 Doe Deere launched Lime Crime Cosmetics, after failing to get colors that would match the clothes she was sewing and selling on EBay. In 2009 Doe started Unicorn lipstick making Lime Crime Cosmetics, the first company to ever introduce the blend of unique and colorful colors in the industry. In 2012 she launched the first Velvetiness which paved the way for the liquid matte lipstick.
Since childhood, Doe Deere has always been imaginative and ambitious when it came to beauty and music. As a growing young child, she had a dream of becoming a musician, and that’s why she moved from Russia to New York. The Music industry exposed her to the business industry where she was able to meet different people who taught her the importance of appreciating people who showed up at events. This brought to life the birth of Lime Crime Cosmetics.
Doe Deere always had a thing for colorful and unique lip colors to match her outfit since she loved wearing bright colors. Nevertheless, these colors were impossible to find because the makeup industry was still into that supernatural look. Since Doe Deere couldn’t find these bright colors in the makeup industry, she decided to create Lime Crime Company. She was surprised by how many women gravitated towards the same since she was the first make-up artist to introduce distinct and radical lip colors to the market.
Though Doe Deere Lime Crime products are cruelty-free in nature, most of them were vegan in nature from the start. In 2012, Doe Deere reformulated the rest of her Lime Crime products to meet vegan criteria due to the increasing demand.
As an individual who started out from the bottom and achieved a lot through e-commerce, Doe Deere is an enthusiastic supporter of other women-owned businesses and entrepreneurship. She loves mentoring and encouraging other ambitious females in the world of business.
According to Deere, every person has something special about them; it could be their skills or the talent they possess. Once you discover and decide to work on it, that’s when you start to grow and reach your full potential. That’s how Doe Deere created Lime Crime, the make-up company that ended up as an ultimate success story.
Follow Doe on Twitter @doedeere