The Start to EOS Lip Balm

The story of how EOS became a multi-million dollar lip balm company, and out sold Chapstick, is being told by Elizabeth Segran, with Fast Company. EOS, short for Evolution of Smooth, currently sells over 1 million products every week, but they started out with just an idea to come up with a beauty product that they could successfully recreate. They settled on lip balm, because at the time Chapstick and Blistex were the biggest sellers with very little else to choose from. They felt as though it would be easy enough to out-do them, because they weren’t doing much with the product, and they were right.

Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky the creators of the brand, knew they wanted to make and distribute a product from the start. EOS lip balm has become a big success, but it wasn’t overnight. There was legitimate planning that went into the marketing and unique design of the EOS lip balm ( from beginning to end. They decided to engage all five senses in order to make their brand of lip balm stand out and make an impression on the women they intended to impress.

The round design was to solve the problem of not being able to find the lip balm inside of a crowded purse. They also wanted to make it soft to the touch with a discernible clicking noise when it closed, and a multitude of smells and colors to choose from. Once inside stores, they marketed their product like crazy. Using TV, Magazine, Facebook and other social media platforms, celebrity, and even products like Keds and Disney, they were able to become the biggest advertisers in the lip balm industry. The marketing and design decisions they made along the way have worked for them, as they are currently a $250 million company. Other companies, like Blistex, are even copying their round design.

Jose Henrique Merges with Lowe for Excellent Advertising


The world continues to cheer Jose Henrique Borghi for his outstanding commitment to advertising. Jose was an instrumental writer for training. His career commenced in 1989 where he worked for Standard Ogilvy. He extended his services to FCB and Leo Burnett. His vast experience in media and advertisement earned him a position of VP where he was appointed a president. Jose left Burnett at the end of 2002 and merged with Erh Ray to form an agency called BorghiErh Creative Intelligence. In 2006, the partners merged BorghiErh with Lowe. Jose Borghi was president again.


Under his leadership at Lowe, Jose’s roles included creating great media campaigns for companies like Honda and Rever Conceptos. He controlled daily decision-making processes and guided staff towards excellence. In his career as the sitting president, Jose bagged awards like Archive Editor of the Year in 1999, Clios Awards, April Awards in Advertising and the London Festival Awards. Following his enthusiasm and award for creativity, Jose was appointed the agency’s professional creative director. On the other hand, Erh Ray was awarded for being the leading advertiser of that year.


At the end of 2006, Borghi merged with Lowe for a consolidated agreement that saw massive growth of the ad agency. The next years marked excellent performance in the advertising industry. After the merger, Borghi and Lowe celebrated their achievement from 2008 to 2010. The company won a new pack of clients and brands to work on. Some of the international brands that worked with Lowe and Borghi are Unilever and Johnson & Johnson. This proved the excellence of the agency as it is not easy for brands like Unilever to contract a company or agency.


During the period of its service to Unilever and Johnson &Johnson, Mullen and Lowe consolidated the ten largest companies in Brazil. This saw it earn position fifteen in the ranking of agencies and advertisers. In 2008, Lowe and Borghi’s agency was ranked third. They tripled their revenue in addition to bagging the national and international awards for the best advertising agencies in Brazil.

Dick DeVos Is A Businessman Involved In Politics Too

Dick DeVos is a highly successful businessman who is involved in the world politics too. Dick DeVos along with his wife have both spent a lot of money in lobbying for a number of conservative issues. These include school vouchers, the right to work legislation and much more.



Dick DeVos comes from a rich background. He is the son of Richard DeVos, whose net worth is approximate $5.1 billion. Richard DeVos is the founder of Amway which is a multi-level marketing company.



Dick DeVos had started working in Amway during the 70s. It was in 1984 that he became its Vice-President. Another source of wealth for Richard DeVos’ is sports. He owns the Orlando Magic basketball team, which he bought in 1991. Dick DeVos was appointed as the president and CEO of this team. Later on, he became the president of Amway. He left it after two years in order to work with his own firm, The Windquest Group. This is an investment management company.



He entered the political arena by being the Republican nominee as he stood for the 2006 election for the governor of Michigan. During this campaign, he spoke about the issues of jobs and economy. He said that he would be making the state friendlier for doing business. This would be achieved by cutting taxes as well as regulations. He pointed to his business experience to ensure people that he can get this done. But he was easily defeated by his rival, Granholm who won the election by 14 percentage points.



Dick DeVos along with his wife, Betsy DeVos are advocating private school vouchers. They have already spent millions of dollars while lobbying for this issue.



It was in 1993 that Dick DeVos and his wife became the co-chairs of the Education Freedom Fund. It is a fund that is giving scholarships to various low-income families in Michigan. This way it allows them to attend a private school as per their own choice.



He has been working towards providing parents the opportunity of choosing a school and sending their child to it.



Another political issue that is close to Dick DeVos is the right-to-work laws. He strongly supports laws that are allowing employees to work without being forced to join any union. Obviously, the unions are strongly opposing this.



Dick DeVos organized a campaign in Michigan in 2012. This was for passing the right-to-work law. He spent $1.75 million in order to fight against the unions. He backed Protecting Michigan Taxpayers and spent nearly $23 million on this campaign. Ultimately Michigan Governor Rick Snyder had to give in. He enacted legislation that banned any mandatory union membership. Michigan is the 24th state in the US to do so.




Clay Siegall Shaking Up Cancer Treatment

Seattle Genetics is among the majority of the companies making interesting discoveries in the field of cancer research. Dr. Siegall, CEO of Seattle Genetics, has been ardent on enhancing treatment for cancer patients since starting his career in biomedical studies. He has led this innovative company for approximately two decades. Dr. Siegall’s hardwork and determination has greatly contributed to advancements in cancer research and therapies for cancer patients.

Siegall amassed many professional accomplishments since getting his Ph.D. in Genetics from George Washington University. His career started as a senior research investigator at the Bristol-Myers Squibb Pharmaceuticals Research Institute. Before becoming the staff and biotechnology fellow at the National Cancer Institute, he was promoted to being the principal scientist.

Seattle Genetics developed the first antibody-drug conjugates (ADCs) and ADCETRIS, which got approved by FDA in 2011. Currently, ADCETRIS is now available to cancer patients in more than 60 countries around the world. Siegall helped to fundraise over $1.2billion in both public and private funding. The funds were to finance Seattle Genetics in paving way for advanced cancer treatments using innovative technology.

Dr. Siegall was awarded the University of Maryland Alumnus of the Year for Math, Computer and Natural Sciences in 2013. In 2012, he was named the Pacific Northwest Ernst & Young Entrepreneur of the Year. These awards were meant to recognize his significant contributions to the medical and scientific communities. Siegall currently hold 15 patents and continues to search for new ways in medical research. He has published over 70 scientific articles and still shares his knowledge with the medical and scientific communities.

Clay Siegall

Clay Siegall is an enthusiast of science and technology. In 1998, he co-founded Seattle Genetics. Currently, he is the president, CEO and chairman of the board at Seattle Genetics. The company is growing since their stock price tripled in a span of 5 years. This growth is all because of Clay’s interest in drug development, scientific innovations, research and importantly helping patients.

The Seaport World Trade Center’s Pegs Boston interviewed Siegall concerning the future he envisioned for Seattle Genetics. He said that the company had made a couple of drugs SGN-CD33A and SGN-CD19A. The drugs are designed to target Leukemia cells and stabilize the bloodstream to enable the flushing out of cytotoxic agents.


Lawsuit brought against the former Hawks insurers

Basketball has a large following in the country and some of the best teams include Atlanta Hawks. In the past few years however, there have been a lot going on about the corporate side of the team management that it has threatened to outdo their performance in the field. The team had been acquired by the Forbes multi-billionaire, Bruce Levenson in 2011, but he decided to resell it in 2015 after his investment team advised him that it was the right time for a sale. The company is now at the center of a lawsuit over issues that seem to have happened at some point during the changeover.

A lawsuit has been filed against their former insurer. The plaintiff claims that the company had not explained explicitly in their policy document about the cover that they would give in case of employment malpractices. The malpractices they are suing against include wrongful termination of employment, discrimination at the work place and others. The complainant claims that the issues were not amply covered and wants the company to address the issue again.

The new team that is heading the management of the Hawks team said that they know a lawsuit is taking place, but they did not want to take part in any of the proceedings. They refused to give any comment about the nature of the proceedings. The former manager of the team, Bruce Levenson has been attached to the suit.

Bruce Levenson

Many people in the business and investment circles know Bruce because he is a very sharp investor. The sale of the hawks company brought him close to a billion dollars and this is his model of investment. He still maintains the first company that he co-founded with a friend, the UCG and it is now worth billions. He is a true inspiration in business circles.


Freedom Fighter, Thor Halvorssen

Originally from Venezuela, Thor Halvorssen was born in March, 1976, and received part of his education in America, at the University of Pennsylvania. With both an undergraduate and graduate degree in History and Political Science, he was also Phi Beta Kappa and magna cum laude. As president of Human Rights Foundation, Thor is highly active in worldwide freedom and human rights.

With a troubled, violent yet wealthy past, Thor was related to:

  • Øystein Halvorssen, the Norwegian king’s consul (grandfather);
  • Thor Halvorssen Hellum, a Venezuelan ambassador (father); and
  • Hilda Mendoza Denham, a child phycologist, was shot and wounded while attending a peaceful protest (mother).

Mr. Hellum was wrongfully imprisoned, tortured and beaten before his eventual release in 1993 and Thor played a significant role in his father’s full redemption. That was the beginning of Thor’s evolvement to become a formidable human rights activist.

The Human Rights Foundation (HRF), a non-profit organization was founded by Thor in 2005. Currently residing in the well-known Empire State Building in New York, HRF touts the admirable mission statement of ensuring “that freedom is both preserved and promoted.”

HRF is involved in several programs including:

  • Another organization founded by Thor, Oslo Freedom Forum. In May, 2017 this annual conference event will convene for the ninth time in Oslo, Norway to not only share stories but to work towards methods to further expand freedom.
  • Disrupt North Korea operates under the belief that through education and the sharing of information, North Korean people living under the strong thumb of the Kim family dynasty, will rise and protest. One of the methods used the spread the word is Flash Drives for Freedom, where flash drives are filled with painfully honest information about North Korean life and spread across the United States to encourage the nation to help fight against Kim’s dictatorship. They will accept both financial donations and donations of flash drives.
  • Center for Law and Democracy, which uses HRF’s legal resources to increase the protection of our freedom of expression.

Thor is also an author, film producer and orator.


Different Ways One Can Prepare For Retirement

Since retirement is one of the major life goals for people, it is important for people to have a plan that is going to help make it comfortable. For one thing, retirement depends on what the person does at his current point of his career. Therefore, it is important to look at the different options and methods that are available for people to explore when it comes to his retirement according to David Giertz. These days, it is not safe to rely totally on social security. This basket is not holding a lot of promise for people that are currently in the workforce.

Among the things that one can do are look for assets to invest in. One can also look at ways of bringing forth passive income on Facebook. One thing that they can is set up an account that will gain a healthy amount of interest over time. Other things that could be done is to open up various accounts to build up income. Therefore, by the time retirement comes according to Giertz, they will have very significant amounts of money to retire with. At the same time, if any one of these accounts fail them, they will still have other accounts that are likely to come through. This is an award for being wise enough to distribute money to different assets on Twitter.

One important thing that David Giertz has pointed out is that knowledge about pension and social security is lacking for many people. For one thing, studies have been done which has shown that as much as 86% of people do not know enough about the factors that could influence the amount of money they could get from social security. David Giertz urges people to talk to others about social security and educate them on all of the factors that have a major influence on their retirement.


Chris Burch: A Visionary with a Purpose

Chris Burch is an extra-ordinary visionary. He blends creativity, and investment focus, in recognizing future trends. Chris embraces all of the right trending options. The following text is, provided, to demonstrate how Chris’s unique focus brings him, much, in the way of solid prosperity.


Fashion and technology make friendly and useful partners. It is proven that the continual progression, of the two sectors—have a tendency to cling to each other—rather admirably. The best technological devices, when married with fashion, as well as the other way around—presents a very deliverable product. The coupling of the two: is really quite intriguing. In order to better understand the features of infusing the two together, it is best to review their histories. When so doing, a look, into the future is possible. (Thoughts of Christopher Burch: however, not verbatim.)


First came the Boom Box in the 70s. This musical device, was used, in order that the person, interested in music, could listen to tunes, while on the move. Two cassette decks made it possible to listen to favorite songs. There was a cassette deck on one side of the Boom Box, where a standard cassette, with popular tunes was housed. The second cassette deck, made it possible, for the user, to record tunes. During the 80s, the Boom Box was still popular. The addition of movie story lines was added. The 90s “saw” the “scale down” of carrying about a musical device, by way of The Walkman. Finally, the decade of the 2000s, witnessed the introduction of the iPod. As evidenced, technology is continually keeping up with what is fashionable or popular, for the particular time-period.


Currently, technology and fashion is blended together, like never before. The designer is delighting in creating products, greatly sought after, by the general marketplace. By combining technology and fashion, designers are becoming quite motivated, by the overall effect. When the two are combined together, products become much more sophisticated.


Anouk Wipprecht is a Dutch Designer. She enjoys experimenting with a combination of fashion and technology. When doing so, Ms. Wipprecht, says that she finds a great deal of professional satisfaction—as to the end result. Two of Ms. Wipprecht’s highly-acclaimed works include: a drink making dress, referred to as the ‘DareDroid’, and a self-painting dress known as ‘Pseudomorphs’.


Forms of protection, can result, when technology and fashion are creatively combined. Anna Haupt and Terese Alstin devised an airbag, inside of neckwear. The airbag comes out of the neckwear, when the biker is about to fall forward. The neckwear provides the biker with a greater field of vision, since there is no obscurity, in the way of wearing a helmet. ‘Frontline Gloves’ were created by Ashwin Rajan and Kevin Cannon. The purpose of the product is to allow one team member to effectively communicate with the other team member that the “coast is clear and safe,” or that matters are still threatening. The way the firefighters do so: is by way of electronic devices, located on the gloves.


Designer: SegraSegra creates T-shirts and jackets from bicycle inner-tubes, that have been recycled. Emma Whiteside is the designer of a gown, made of recycled radiator copper.


Designer, Soledad Martin is working on a proto-type for shoe apparel. The walker or jogger is able to charge his cell phone, when wearing the shoe apparel, by way of kinetic energy.


Well-known designer, Diane Von Furstenberg, was able to bring wearing fashionable eye apparel, to the forefront, when she allowed her fashion runway models to wear Google Glass, while showing her line, on the runway.


Conclusively, fashion and technology work quite well together. Exceptional fashions, are the result, when combining the features of sophisticated technological elements and fashion design. There is a great deal of usefulness and popularity, associated with the product. The world is made a safer and more harmonious place to live, when combining the two elements of fashion and technology.


Notes Regarding Chris Burch:


Chris Burch is the former creator of ‘Eagle’s Eye Apparel’. The brand, launched Chris into the fashion industry. He and his brother Robert, began the line, by purchasing sweaters for ten dollars per piece. They sold each sweater, to women, on the Campus of Ithaca University, for $15. The brand expanded to other University Campuses, and then retail locations were opened up. The brand was eventually sold in a deal that resulted in the millions of dollars.


Chris, during the decades, has invested, heavily, in unique and profitable retail lines. He is also a real estate investor. Some of the brands, Chris has invested include: Poppin, Aliph, Powermat, Voss Water, ED by Ellen Degeneres, and BaubleBar, among many others—over fifty lines. As mentioned, he invests in real estate too. Real estate investments are located in Nantucket, The Hamptons, and a resort on the beautiful island of Sumba, in Indonesia. It is the preceding insights that have brought Chris, much, in the way of continued prosperity. He is currently the leader of ‘Burch Creative Capital’.


George Soros Social Causes

There are a lot of people who respect the work that George Soros is doing right now. Over the years, he has proven to truly care about others. Not only that, but he is working as hard as possible to change politics where a select few are not the only ones that people care about. He believes that one of the biggest problems today is that millions of people do not have access to the basics of life. With this access, he would be able to help a lot of people. Many people today want to build a better life for their future, but they are not able to with all of the changes that are going on with political unrest. In addition, their country lacks the basic economic resources on needed to provide for their families.

George Soros

When George Soros was young, he grew up in poverty. Over time, he was able to move to another country and he has worked hard to get to where he is today. Not only that, but he truly believes in helping others along the way as well. He has amassed a huge fortune, and with that money he is able to work to impact the lives of other people around the world. Not only that, but he really wants to start investing in the lives of others to help them get out of their current situation on Investopedia.


In many places around the world, people do not have basic access to education. This can cause a lot of issues down the road. Without education according to, people cannot get higher paying jobs or provide the services that are needed in the future. A lot of people today are worried about the changes that are taking place in the economy. As automation continues to take away a lot of jobs, some people are worried that more unemployment and political unrest could be coming.

Future Plans

In the coming years, George Soros wants to implement a lot of his policy changes in any way that he can. He is always trying to involve himself with political leaders around the world. This is a way to help other people get to the next level in life. Not only that, but George Soros wants nations around the world to start looking at the gap between the rich and the poor. This gap has never been higher in many nations, and it can cause a lot of issues to a society if it stays that way. George Soros is hoping that countries will start to look at various programs where they can help distribute this wealth differently.

Multiple Sclerosis Treatment

Shiva Gopal Vasishta is a licensed doctor in New Jersey who practices neurology and psychiatry at the Eastern Neurodiagnostic Associates he also works closely with Kennedy Health System Cherry Hill Campus. He studied and graduated with a medical degree from the government medical college in 1979. He undertook a medical resident program at Boston University medical center and is now among the 34 doctors at Kennedy University Hospital who specialize in neurology.

In his more than 30 years of practice, Dr. Shiva Gopal Vasishta has gained expansive knowledge on neurological, nervous system and other disorders that affect the brain, spinal cord, peripheral nerves, and muscles. He also treats diseases associated with the involuntary nervous system that controls the brain and some muscular organs such as the heart and lungs. In addition to treating these diseases, he treats other general illnesses such as headaches, seizures, stroke, and epilepsy, sleep disorders and multiple sclerosis among others.

Most recently a research in multiple sclerosis (MS) treatment shows that the MS drugs in the market have a lower curative efficiency that they are thought to have. The research shows that a one-time treatment with a high-dose immunosuppressive therapy and autologous hematopoietic cell transplant is more effective that the long-term treatment with MS drugs. The body’s immunity was suppressed after the collection of the patient’s stem cells that were later injected into the body after the treatment. The body’s immunity was suppressed after the collection of the patient’s stem cells that were later injected into the body after the treatment. Even though a few of the patients showed no improvements most of the patients shown progress, their relapsing-remitting multiple sclerosis remained in remission in the five years and some of them regained some of the lost abilities.

The research funded by the National Institute of Allergy and Infectious Diseases is hope that there could be the better treatment for the drug-resistant multiple sclerosis that has made many people lose hope. Eventually, the research’s findings need further research but it is a good to start when it comes to better treatment and diagnosis of the disease.